Acceptable Use Policy

Why this policy exists

AdTake generates advertising that reaches real audiences. That makes some uses harmful in a way a private tool would not be, and this policy names them.

It forms part of the Terms of Service. Where a term here is defined there, it carries the same meaning.

What you may not create

You may not use AdTake to produce, or attempt to produce, advertising that:

• Is unlawful where you intend to publish it, or that promotes unlawful activity.
• Infringes someone else's trade mark, copyright, design or other intellectual property.
• Makes claims you cannot substantiate, including health, medical, financial or earnings claims presented as fact.
• Impersonates a real person, brand or public body, or implies an endorsement that does not exist.
• Uses a real person's face, voice or likeness without their documented permission.
• Depicts a minor, or is directed at children in a way that exploits their inexperience.
• Is sexually explicit, or sexualises anyone.
• Attacks or demeans people for who they are, including their race, ethnicity, religion, disability, sex, gender identity or sexual orientation.
• Glorifies violence or self-harm, or promotes weapons, illegal drugs or other regulated goods where advertising them is prohibited.
• Concerns elections, referendums, candidates or political parties, which we do not support on this service.

Real people, faces and voices

Anyone recognisable in your advertisement must have agreed to it, and you must be able to show that agreement if we ask.

This applies to a founder in a testimonial as much as to a public figure. It applies to voices as well as faces: a synthetic voice modelled on a specific real person needs that person's permission.

Generic, non-identifiable people generated by the model are not covered by this section. The line is whether a viewer could reasonably identify a particular individual.

Disclosing AI-generated content

Everything AdTake delivers is generated by artificial intelligence and is marked as such, including in machine-readable content credentials embedded in the file.

Do not remove, alter or obscure that marking. In the European Union, the AI Act requires certain AI-generated content to be disclosed, and stripping the marking can put you on the wrong side of it.

Advertising platforms have their own disclosure rules for synthetic media, and some require you to declare it when you upload. Meeting those is your responsibility as the advertiser.

Advertising law is still your job

We give you a finished advertisement. We do not give you legal clearance for it, and we are not your advertising lawyer.

Before you publish, you remain responsible for:

• Whether every claim in it is true and can be substantiated.
• Whether the product may be advertised at all in your market, and to whom.
• Any mandatory disclosure, risk warning or small print your sector requires.
• The rules of the platform you publish on, which are often stricter than the law.

What happens if you break it

We respond in proportion. A first, apparently accidental breach usually means a message and a request to change something. A deliberate or repeated one can mean suspension.

For serious breaches, particularly those involving minors, non-consensual likeness or unlawful content, we may suspend or close an account immediately and without notice, and report it where the law requires.

If we close your account for a breach, we will tell you why unless the law prevents it. How credits are treated in that case is set out in the Refunds and Credits Policy.

Reporting misuse

If you have seen an advertisement made with AdTake that breaks this policy, tell us at legal@adtake.ai. Include a link or a copy if you can, and we will look at it.